So thrilled to finally share you this project we did with EFFRA, a contemporary jewellery brand based in London. Not only because of the lovely pieces we got to work with, but it also gave me the chance to do a ‘His & Hers’ concept together with my boyfriend.
With their signature swallow, EFFRA fuses contemporary design with iconic aesthetics. Minimalist designs meets traditional craftmanship, EFFRA def knows how to add some understated elegance to your everyday attire. From matte gold to handhammered finishes, laser engraving techniques and hand stamped marks of authenticity, they make sure all of their pieces are one of a kind combining old with the new.
For this shoot we’ve tried to capture this vision while infusing our own personalities as well. For Jordi it ment showing his creativity as he’s an illustrator with a huge affection for craftmanship, and for me I’ve tried to embody my minimalistic taste mixed with that signature urban vibe to it. Shot in one of Philips renovated factories, we wanted to give the serie a raw, industrial feel to it with a slightly mysterious touch. Enjoy!
Jordi: American Apparel T-shirt / Cos pants / Weekday socks & cap / adidas Originals Superstar sneakers / all accessories by EFFRA
Chloë: Weekday sweater & pants, adidas Originals Superstar sneakers / all accessories by EFFRA